Search engine optimization techniques

Search engine optimization

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) helps your website show up in people’s search results. Proper SEO techniques target the actual words people type into search engines. It is impossible to guarantee top ranking for everyone (if anyone does…run away) because keywords fluctuate in popularity, but proper coding techniques will likely help your chances of ranking higher in the search results frenzy.

Popular SEO Techniques

Keyword Targeting

Keyword targeting is a proactive approach to ranking higher. We determine which keywords or phrases people would type into search engines to find your site, and we emphasize these words through coding and content refinement.

Geographic Targeting

People are using the web to search for local services by including their location in the search request (i.e. baton rouge web design). We consider this technique to appeal more heavily towards local customers.

Focused Content

A search engine’s job is to show results that are most relevant to whatever was typed into the search box. One way to be considered more relevant is to talk about one subject matter on each page. Moving unrelated information to other pages gives each page more focus and more relevance in the eyes of search engines.

Onpage Optimization

Title tags, headings, and other markup establish the proper hierarchy for your content, allowing search engines to accurately make sense of your pages. We study your site’s code and make necessary adjustments to help your pages talk more clearly to search engines.

XML Sitemap

A sitemap is like a table of contents for your website; it lists sections of your site with links to pages, frequency of updates, and other information. Search engines use this data to analyze your site and put it into perspective.

Broken Links

Broken links may damage your reputation for certain keywords. We can scan your entire site to find dead end links and redirect them to a related page. We then notify search engines to remove the broken link from their directory in an effort to benefit your credibility.

Google Places

Google Places is a free way to get your business listed in Google’s directory and maps. You can list store hours, services offered, photos, and other beneficial information to help geotarget local customers.

Web Analytics and Statistics

We offer website analytics to let you see who has been visiting your website, what pages they looked at, when they did this, and how they found you. This service is free for all websites designed and hosted by Immense Networks.

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